As a cofounder and business development manager of technology based start up which builds one of most unique and radical B2B product in India, here is a quick peek of toughest corners:
Toughest Job: Finding and sustaining the valuable techie who has a good intelligent quotient and a great start up spirit.
Toughest Customer: The one who gives you time to understand the product, months to evaluate the offering, pay for pilot to believe the value, take an year to finalize decision, gives commitment to buy. Later, in the end, hesitatingly says that they are not ready to adopt the solution. Reason? Something that they knew from day one.
Toughest Employee: When market is validated, you have more than 3 paid pilot MOU and multiple demo requests but no ready to ship product. You need to hire more techies to double down the speed. You hired one because he is an intelligent champ and you need him to meet your promises given to potential client ( in India customer and guests are considered as god). Now, unfortunately, he has zero start up orientation and no sense of ownership. Why he joined? Time and circumstances brought him in a start up. Not by choice but destiny. Every day he feel sorry that he is not in big MNCs like his every other friends.
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